Twitter: The Perfect Tool for Small Business

Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

Interesting, isn’t it?  Actually if you go to this page on Dell’s site, you can see that Dell has set up 28 separate Twitter accounts, each focused on a different buyer persona.  Of course, that doesn’t mean that you have to set up multiple Twitter accounts too.  Just one is fine.  

Follow Carl’s Jr, the hamburger chain for a while and you’ll see how effectively you can build brand awareness, goodwill, and stay top-of-mind.  I’ve certainly driven out of my way to eat at Carl’s Jr simply because their twitter presence made me think about them.