Did you know that you can search Twitter profiles by keyword and location?

For example, Suppose you have a product you market to plumbers. You can easily find people with ‘plumber’ in their twitter profile who have specified their location as ‘Phoenix’.

The tool is called TweepSearch.

In the search field enter;

plumber location:phoenix

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Imagine going to a party and being able to overhear a conversation only if you knew both people.

Recently Twitter made a change that I really really really dislike.

Once upon a time if Twitter users A and B where having a conversation and you were following only A (and not B) you could see A’s @replies to B.

I liked this.  It allowed me to discover interesting people.  If one of my friends was having what appeared to be an interesting conversation I would often begin to follow the other party as well.

The other day my friend @KarrollK and I were having fun.  You see, Karroll loves almonds.  We were having fun coming up with song titles containing the word ‘DIamond’ and substituting ‘Almond’.  You know, like:

Almonds are a girls best friend
Almonds are forever

SIlly?  Yes.  But it was fun.  Two intellectual minds having a little R&R. Karroll is a very bright guy and worth following.  I would hope that anyone seeing half of our exchange was curious to learn what the fun was all about and proceed to follow both Karroll and I (and maybe join in).  That’s the way our community grows.  That’s the way we discover interesting people.

For a while, Twitter had an option in the Settings page to turn this behavior off.  In other words, you could tell Twitter to show you @replies only if you were following both parties in the conversation.  Unfortunately, Twitter just took that choice away from us and made it the standard behavior.

It’s actually more complicated than that.  To use the example of A and B, and you follow only A:

  • If A types “@B hello” you will see it.
  • If A hits the ‘Reply’ icon to create his reply to B you will not see it.
  • If A says “I’m going to visit @B” you will see it.

I liked the old way better.

Categories : Learning Twitter
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May
31

What Is Twitter Spam?

By dbarnhart · Comments (0)

Yesterday I tweeted “I unfollow spammers”.

My friend Jason Dragon thoughtfully replied:

So what is considered a spammer. Where is that line exactly. It seems that different people have different ideas on this. I only post updates about my business yet people unfollow me. I like to see how other people are doing. To me spam is posting the same worthless information over and over again.

Maybe it’s kinda like that famous line about pornography: “I know it when I see it.”

In the case that prompted my tweet it was pretty clear:

  • It was a DM from someone I’ve never exchanged tweets with before
  • The user name was just a randome collestion of letters, not a real name
  • The content of the DM was, “Test out the new Mac Mini and keep it for free at [url I won't repeat here].

If your only tool is a hammer then everything looks like a nail.

Which means, I suppose that if you are a spammer then everything looks like a spam delivery channel.

In general, I give people the benefit of the doubt, but in clear cases like this I just unfollow.  This is after all, permission marketing:

  • I choose to follow you.
  • In return, your obligation is to provide me with content I think is worth my time.

 ”But Dave, you keep saying Twitter is the best prospecting tool on the planet!”

Yes, it is – when used properly.

Mine is not the final – or only – opinion regarding what is – and what is not – acceptable Twitter behavior but in general, I suggest that you approach the twittersphere in much the same way you would approach a Chamber of Commerce mixer: Don’t hit-and-run.  Be there for the long haul.  Get known; Get credible; Get trusted.  When you observe someone articulating a problem you can solve, help them.  When someone asks a question you can answer, answer it.

If someone articulates a need or desire for a product or service you offer, consider it an open invitation to make them aware of your offering but in  a way that’s not hard-sell.

In general, you’ll get the most ROI for your efforts if you look for people expressing a problem you can solve and then reach out to them and help them in some way.

Categories : Learning Twitter
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May
03

Seesmic Desktop

By dbarnhart · Comments (0)

Seesmic is now in it’s second iteration and I’m starting to get questions about it.

I’ll be right up front and say that for me the Gold Standard is still TweetDeck, but if Seesmic had just one more feature then I’d switch.

Seesmic is a stand-alone desktop UI for Twitter. If you are serious about using Twitter as a business tool then you need to use something that make you much more productive and organized than your web browser.

Like TweetDeck, Seesmic organizes things into columns. You can stretch Seesmic across your screen and see multiple columns or you can shrink it down so that only one column is visible. In one-column mode, clicking on the labels in the sidebar selects the contents of the single column.

It gets confusing though when you are somewhere in between. Lets say I have three columns: Home, Replies, and a Search. If I stretch the window out so all three columns are exposed I must them go through a series of clicks in order to display them all simultaneously. Then when I want to shrink Seesmic back down to a single column some button clicking is required to collapse the columns and make them once again respond to clicks in the sidebar. TweetDeck is much easier in this regard. All I have to do is to grab TweetDeck’s resize handle and change the size of the window.

I don’t like the fact that many of Seesmic’s buttons are missing tooltips. Some are there but enough are missing that it is aggravating to hover your mouse over a button and wait several seconds before you realize that you’ll have to look elsewhere to find out what that button does.

My main gripe about Seesmic (and this is the show-stopper) is the way you populate groups (called userlists). You have to wait until the desired individual shows up in one of your other columns then click on the approriate button that appears when you mouse over the individual’s photo. Being able to add people to a group this way is great (You can do it this way in TweetDeck too) but for this to be the only way to populate my groups sucks. Until Seesmic fixes this I’m sticking with TweetDeck.

On the other hand, Seesmic has one huge advantage over TweetDeck: support for multiple personas (accounts). If you need to tweet from multiple Twitter accounts then TweetDeck then isn’t very useful. (If TweetDeck adds just that one feature then the only way you’ll get me to switch is to pry it from my cold dead fingers.)

Another thing that has become aggravating about Seesmic after living with it for a few hours: Every operation seems to require one or two more mouse-clicks than it does on TweetDeck. For example, To create a tiny url, I must first click the ‘add a URL’ icon to pop up the window containing the url field. In TweetDeck it’s always there. Seesmic takes one more mouse-click. I suppose that if you are from the Nintendo generation then all that extra clicking makes Seesmic more game-like but to me it means that each interaction with Seesmic take more time. Business owners have businesses to run – they want to minimize the amount of unnecessary time spent.

And one final thing: even in single-column mode, Seesmic occupies more screen space than TweetDeck. When operating with a 15-inch laptop screen that is an important consideration.

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May
01

What is #FollowFriday?

By dbarnhart · Comments (1)

FollowFriday is a great example of the altruistic nature of the Twitter community. #followfriday is a hashtag (Click here to learn about hashtags) that signifies that the twitter users mentioned in the tweet are interesting people and worth following.

Simply put, #followfriday is a mechanism for recommending people to follow. So if I create a tweet that says:

#followfriday @goodmansales

It means that I think Michael Goodman is an interesting person and I recommend that other people follow him.

Categories : Learning Twitter
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May
01

What Are Hashtags?

By dbarnhart · Comments (0)

A hashtag is a single word preceded by the pound or hash symbol (’#'). Using hashtags adds some context to your tweets. The best way to illustrate this is with some examples:

  • I recently attended a party that it’s host had named ‘Bling Nite’. Several of us talking about this party on Twitter included the hashtag #BlingNite in our tweets. ANyone could then search for ‘#BlingNite’ to find all the conversations about this party. (It was a great party – Thank you, Jennifer!
  • Many people are using the hashtag #swineflu when publishing breaking news about swine flu. By searching for that hashtag you can keep up with breaking news about it.

Just as we tag blog posts; just as we tag photos on Flickr, we use hashtags to say, “This is what this tweet is about” or mark specific words has being significant.

The idea was originally put forth by Chris Messina in this post. They were used extensively during the San Diego fires in 2007.

One really novel use of hashtags is my attendees at conferences. While the speaker or panel is underway the audience uses a specific hashtag to discuss the topic.

Anyone can create and use a hashtag.

In addition to making it easy to search for and follow a specific topic, hashtags off another novel use. THere is a sight named hashtags.org that tracks hashtag usage. If you follow @hashtags then your hashtag usage will be tracked too. Hashtags allow you to guage the popularity of a topic. For example, here is a graph displayed by hashtags.org displaying the use of the #swineflu hashtag:

In other words, hashtags not only help us find conversations about specific topics, they help us understand what people are talking about. This is kind of ‘meta search’, where we are less interested in the search results themselves that the data about the search results. An interesting concept and one that has yet to be fully explored.

Categories : Learning Twitter
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Mine’s bigger.”
“No, Mine is.”
“Wanna Bet?”
“Sure, Let’s Compare”

The urge to see how we stack up against others is irresistible, isn’t it?  Twitter Grader tells me my ‘Grade’ is 96.7, but what does that mean?  Twitter Grader used to provide some hints about their algorithm but no longer.  

My observation is that it’s based mostly upon the number of followers you have and the number of your followers’ followers. With new people following me every day who each have 46,934 followers themselves, no wonder my grade is so high.

While Twitter Grader may be a quick, easy, and fun tool, I propose that for the small business owner it is a poor tool for measuring how well you are doing on Twitter.  As a small business owner, in addition to the ‘what you you doing right now?’ stuff you should be using Twitter to:

  • Engage in conversation with your tribe
  • Provide helpful information, including links to relevant online material
  • Building your brand by reaching out to strangers and helping them

 

If you engage in these activities a little bit every day, you will build an actual following, not just a list of followers. You want followers who actually pay attention to what you have to say. It’s unlikely that TheBusyBrain (38,233 followers) even knows who I am, let alone pays attention to my tweets.

So is there a tool that measures us against this standard? The folks at Web Analytics Demystified have this tool called Twitter Influence Calculator that I like a lot. (One of the reasons is that they disclose their algorithm here.)

Granted, Twitter Influence Calculator’s results require a little more effort to digest than Twitter Grader’s single number.  But telling me things like:

“Relative visibility based on roughly 13 references to @dbarnhart: SLOWLY EMERGING”

Is far more useful. And though this one is a bit humbling, it is far more telling than Twitter Grader’s 96.7:

“Relative generosity based on @dbarnhart retweeting roughly 2 times on behalf of othersSLOWLY EMERGING”

Another big difference between the two tools is that Twitter Influence Calculator is heavily time-weighted.  It looks at your activity over the past week.  Twitter Grader on the other hand, doesn’t seem to care how engaged I’ve been recently as long as I have popular followers.

To sum it up:

  • Twitter Influence Calculator measures how engaged and conversational you are.
  • Twitter Grader measures the potential size of your Twitter ‘footprint’

 

Of course, in some cases Twitter Grader will be a better measure. It’s up to you to look at what you are trying to accomplish and then pick the better tool.

Categories : General
Comments (3)
Feb
22

Restaurants That Twitter

By dbarnhart · Comments (2)

I’ve been asked by a client to do some research into the ways restaurants are using Twitter. My list of restaurants is nowhere near complete but I wanted to share it here. If you know of others please feel free to leave a comment. If you own a restaurant that is using Twitter I would love to talk to you:

Ashville, NC:
ninemile

Bethesda, MD:
ChefTony

Boulder, CO:
rbrig2

Buffalo, NY:
Panaros

Denham Springs, LA:
LouisianaCafe

Dublin, Ireland:
herbstreet

Iowa City, IA:
Devotay

Nashville, TN:
OmahaNashville

NYC:
RickshawTruck
waffletruck
TheTreatsTruck

Orlando, FL:
orlandoichiban

Phoenix, AZ:
CrustRestaurant

Portland, OR:
westcafepdx

San Francisco:
12stAmendment

Seattle, WA:
queencitygrill
shultzys

Witchita, KS:
Caffeposto
meadscorner
RiversidePerk
thedonutwhole
Zoomdweebie

Nation-Wide:
Carl’s Jr
jasonsdeli
PopeyesChicken
Starbucks
Yats

(A large portion of this list was contributed by OnlineRestaurantMarketing.wordpress.com, many thanks.

Comments (2)
Feb
12

Beware of Auto-Unfollow

By dbarnhart · Comments (0)

The latest issue of TweetLater’s newsletter contains something to keep in mind:

Twitter has added methods to the Twitter API that make it a lot easier to get full follower lists and process them.

You can probably expect to see many more Twitter applications offering the ability to automatically unfollow those people who unfollow you.

As the article points out, there is a hazard if you opt-in for such an auto-unfollow service. The Twitter API doesn’t actually provide a list of people who have un-followed you.  The best that such a service can do is to get a list of your followers periodically and compare them. Theorectically the people missing from the second list are those that have un-followed you.

The hazard is that if there is a glitch in the Twitter API (which seems to happen) then Twitter can return a empty or incomplete list.  If that happens, the automated service will presume that most or al of your followers have stopped following you and proceed with unfollowing them.  DIsaster. Relationships you have spent months nurturing will be destroyed in seconds.

TweetLater does mitigate that somewhat, but prudence dictates that one should be cautious about employing any auto-unfollow service.

Categories : Uncategorized
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Feb
04

Advanced Twitter

By dbarnhart · Comments (0)

I’ve had inquiries from people who have taken the Twitter 101 webinar asking for an ‘Advanced’ webinar.

What topics would you like to see covered?

Categories : Uncategorized
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